Quatchi Swelters!

From yesterday’s Globe and Mail comes this illustrated piece about several possible mascots for the Pan American Games in Toronto this summer. Here’s how Quatchi stacks up…

Pros: Not only is he recognized and loved by millions of potential overseas visitors, but brand-development capital, focus groups and trademarks are already paid for, making Quatchi cost less than 10 per cent of an original mascot.

Cons: A forest-dwelling alpine creature, Quatchi cannot tolerate the heat and humidity of a Toronto summer and will be able to promote the games only from walk-in freezers or the polar bear exhibit at the zoo.

They give Quatchi a 6% likelihood of becoming the PanAm mascot.

— Steve


One response to “Quatchi Swelters!

  1. Olympic torch bearer 086

    Likelihood are none because of copyrights, unless IOC falls into bankruptcy or disappear…

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